Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop

In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns. ================================================================= Best Moments: (02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40% (04:25) Adding the word "insider" to subject lines increases business email open rates by over 20% (05:04) The phrase "step-by-step" is an up-and-coming high performer (05:58) For consumer emails, starting subject lines with "just" (e.g.