
← Do This, NOT That: Marketing Tips with Jay Schwedelson
This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411
September 12, 2025·12m
Most marketers never think about the iPhone’s built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple’s new “priority” placement is quietly reshaping how emails surface on lock screens, and the right subject line tweaks can get your promotions treated like high-value confirmations. It’s a rare, low-effort hack that could give you a serious edge before Apple inevitably shuts the door.