← Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK: New Engagement Trend for B2B and Consumer That’s Working! | Ep. 459
February 10, 2026·10m
We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.