← Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK: Email More NOW! Google AI Mode Game-Changer...TikTok Horrible Trend 😳 | Ep. 475
January 13, 2026·9m
Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.