
← Do This, NOT That: Marketing Tips with Jay Schwedelson
What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404
September 2, 2025·7m
Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the app, which means smoother conversions and cheaper cost per acquisition. Jay breaks down why that shift matters, plus wanders into the wild world of prediction markets (yes, people are betting on Taylor Swift’s engagement timeline) and a guilty-pleasure TV recommendation that you probably didn’t see coming.