Helen Urwin - The Woman Fortune 500 Brands Called in Secret for 30 Years — Finally Reveals The 9 Freedoms of Being Giant - E208

For thirty years, if you worked at Mars, Kellogg, General Mills, KPMG, or Sony — and your brand needed to change from the inside out — there's a good chance you were quietly sent to one woman. No client logos. No case studies. No public profile. Just results so consistent that people in the industry started calling her 'the best-kept secret in the corporate world.' Today, that secrecy ends. Helen Althea Urwin is stepping out from behind three decades of confidentiality to talk — maybe for the first time ever — about what she actually believes. A philosophy she calls Being Giant, built on something she calls The Nine Freedoms. We're going to find out why the biggest brands on earth trusted her with their reinvention... and why she's finally trusting us with hers. Stay with me.