Reebok's Founder Goes All In on AI - Joe Foster

In this dynamic episode, Charles sits down with Joe Foster—the legendary co-founder of Reebok—and Ben Weiss, CEO of Syntilay, to unpack what it really takes to build legacy brands that stand the test of time. Joe shares the untold story of growing Reebok from a small UK-based athletic shoe company into a global powerhouse, despite early rejection, fierce competition, and family friction. Ben brings a modern lens to the conversation—revealing how today's founders can blend legacy thinking with cutting-edge strategy to lead in both business and branding. Together, they explore how purpose, persistence, and long-term thinking create lasting impact—whether you're building shoes that revolutionize fitness or companies that transform industries. This isn't just a business episode—it's a masterclass on vision, resilience, and what it takes to win across decades. KEY TAKEAWAYS: -How Joe Foster turned Reebok from a small UK family business into a global footwear brand by targeting overlooked niches like aerobics -The story behind Joe's departure from the family company—and how conflict pushed him to build a legacy of his own -Why rejection from U.S.