Should You Keep it Sealed? The Deep Pocket Monster Playbook on Content, Community & Growth

What happens when a world-class entrepreneur steps into the hobby? In this episode, Pat Flynn joins Ryan Alford to break down how he turned Pokémon into a platform for storytelling, community, and large-scale experiences. From launching Deep Pocket Monster to building Card Party, one of the fastest-growing live events in the hobby, Pat shares how business fundamentals—when applied correctly—can unlock massive growth in collecting. They also explore the current state of the hobby, the challenges of accessibility, and why the future isn’t just about what you collect—but how you connect. This episode is packed with insights for collectors, creators, and anyone looking to build something meaningful in today’s evolving hobby landscape.