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Nike's not just doing it

October 2, 2026·26m

In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show.