Mike Cessario: CEO Of Liquid Death Gives Marketing Masterclass

Mike Cessario is the founder and CEO of Liquid Death, the beverage company he built by combining canned water with an aggressive, irreverent marketing style inspired by punk, metal, and comedy. Under his leadership, Liquid Death grew from a niche water brand into a major beverage company known for its distinctive branding, viral advertising, celebrity collaborations, and anti-plastic mission.