113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking

Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it. I also learned a lot about how David became a world class speaker commanding over $25,000 per hour. We had a fascinating conversation on this episode of The Learning Leader Show. David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic. He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan). His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.