141: Jonah Berger - The Hidden Forces That Shape Our Behavior

Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. Episode 141: Jonah Berger - The Hidden Forces That Shape Our Behavior Subscribe on iTunes or Stitcher Radio The Learning Leader Show "With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior." Robert Cialdini, author of Influence In This Episode, You Will Learn: Creating a sense of kinship or familiarity leads to sustained excellence How the best leaders create a sense that "we've known each other a long time" Why you should say "Nice to see you" instead of "Nice to meet you" Successful negotiators mimic and imitate the people across from them (sometimes unconsciously) Waiters earn a 70% higher tip if they repeat the customer's order back to them verbatim The importance of emulating the person you are speaking with (in order to influence) Mimicry works because people aren't aware it's happening Why expensive products don't always use logos How older siblings provide a point of imitation and why younger siblings tend to be better at sports The power of "playing up" against greater competition Why comparing yourself to others is actually a good thing to do As leaders, we should always be learning -- That's the core of being a leader Why as a young manager you need to focus on collaboration -- Ask others for help Learning Leader = "I loved it. Merging of Learning and Leadership. Helping others learn. Serving them.