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Do This, NOT That: Marketing Tips with Jay Schwedelson

130 Restaurants! How CMO Jennifer Bell markets RPM Italian, R.J. Grunts, Aba, Wildfire, M Burger, Shaw’s Crab House, Mon Ami Gabi, Beatrix and 100+ more | Ep. 378

July 18, 2025·23m

You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it’s exactly that. From Michelin-starred fine dining to casual pizza joints, Jennifer has spent 25 years at Lettuce Entertain You, mastering how to scale loyalty, storytelling, and strategy without turning everything into a bland, one-size-fits-all experience. Jennifer oversees the marketing for Lettuce Entertain You... As a culinary-driven company, our restaurants - including R.J. Grunts, Aba, Wildfire, RPM Italian, M Burger, Shaw’s Crab House, Mon Ami Gabi, Beatrix and more - offer diverse opportunities. But we all share the same goal: a desire to be the best we can be. If you want to be part of a progressive company with a firm commitment to its people, join the creative team of Lettuce partners and employees.