← Do This, NOT That: Marketing Tips with Jay Schwedelson
STOP Being Positive! ➕ F1 Movie Review🏎️! Ask Us ANYTHING❓ | Ep. 377
July 16, 2025·10m
Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.