ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often. ================================================================= Best Moments (01:00) The problem: Only 10% of landing page visitors convert (02:35) Introducing “10 percenter” tips for ~10% improvements (03:22) Form field optimization—every extra required field loses 8% of conversions (03:54) Why vertical forms outperform zigzag layouts (04:14) Multi-step forms for collecting more than 6 fields (04:39) Replace “submit” with first-person action phrases on buttons (05:45) Removing unnecessary links (navigation, social) from landing pages (06:22) Quantifiable testimonials above the call-to-action (07:09) Matching promotional imagery to landing page visuals (08:16) Using awards, client logos, and trust badges for credibility (09:09) Personal anecdote: Jay’s closet decluttering experience ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS!