What’s Up THIS WEEK: New ChatGPT Marketing! Instagram Big Change? | Ep. 464

Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake. ㅤ Best Moments: (00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person. (01:51) The new superpower: simulating human scan behavior to predict what gets attention (02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.