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Do This, NOT That: Marketing Tips with Jay Schwedelson

Guest! Stop Trying to DO IT ALL! 🧠 w/GURU Legend - Jeremy Byars talking COGNITIVE LOAD | Ep. 465

December 18, 2025·24m

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles. ㅤ Connect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes.