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Do This, NOT That: Marketing Tips with Jay Schwedelson

LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347

June 3, 2025·11m

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines. ================================================= Best Moments: (00:17) LinkedIn just had a major, major update to some analytics (01:06) Now you can see if your LinkedIn post brought profile viewers or new followers (02:22) More impressions doesn’t always mean more followers or profile views (05:14) We do “earned on demand”—attend live to get access to recordings (05:46) Our show up rates hit 70% with this model (07:22) People who show up live convert to pipeline 400% more than on-demand viewers (10:04) Big gossip magazines are shutting down (11:22) Tabloid headlines? “We just make up what will sell magazines” ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS!