Russell Brunson Breaks Down How to Sell Anything Online (After $1B in Sales) | Russell Brunson | EP 70

Join Russell's LIVE Selling Online Challenge May 20th -22nd. Go to sellingonline.come/DNA -- In this powerhouse episode of Entrepreneur DNA, I sit down with marketing legend Russell Brunson, co-founder of ClickFunnels and author of several best-selling books. Russell opens up about his recent injury, why he’s ending Funnel Hacking Live after 10 years, and how he’s preparing for his next evolution—possibly filling Madison Square Garden. He shares the behind-the-scenes psychology of selling online, the ROI-driven mindset that shaped his billion-dollar empire, and the secret to creating content that actually converts. Whether you’re a beginner or seasoned creator, this conversation will reframe how you think about offers, content, and building long-term impact online. -- About Russell Brunson: Russell Brunson is a digital marketing pioneer, bestselling author, and co-founder of ClickFunnels, a platform that has generated over $1 billion in sales. With a career spanning 20+ years, Russell has become a global authority on sales funnels, online persuasion, and entrepreneurship. He's the author of DotCom Secrets, Expert Secrets, and Traffic Secrets, and is behind the wildly successful Funnel Hacking Live event. A former competitive wrestler turned business mogul, Russell’s teachings have helped create thousands of millionaires around the world.