5 Billion Views Later: What Actually Works on Social Media in 2025 | Logan Forsyth | EP 71

In this episode, I sit down with Logan Forsyth — co-founder of Media Scaling — whose team has generated over 5 BILLION views and 24 million followers for top personal and consumer brands. If you're trying to grow your personal brand, dominate Instagram, or figure out why your content isn’t converting, this is the episode you need. We talk about: Why personal brand is your #1 asset The sub-account strategy that’s changing the game Why 2 short-form videos per day is the sweet spot What metrics actually matter (it’s not just likes) How to use ChatGPT to craft your entire content strategy Why organic reach is STILL alive and how to use it If you're an entrepreneur, content creator, coach, investor, or just someone who wants to build digital leverage — this one is for you.